Christmas markets are more fun when lots of people show up. But people need to know about your event if they’re going to mark it on their calendars! As the holiday season approaches, here are five tips to promote your Christmas market online and get plenty of visitors.
Create festive posters
Tinsel, ornaments, snow, presents — a lot of holiday cheer comes from cozy visuals. Bring that warmth and festive nature to your Christmas market promotions with some eye-catching posters.
Graphics are what draw attention to your promotions and encourage people to learn more. They’re also a representation of your Christmas market. If they don’t look good, neither will your event. So make sure your posters look amazing!
Since you’re busy planning a Christmas market, you probably don’t have time to develop professional posters from scratch. Luckily, there are thousands of Christmas retail poster templates available online from websites like PosterMyWall.
Simply choose the template that best fits your market’s theme, customize the information with the easy drag-and-drop editor, and you’re ready to upload to social media, your website, or anywhere else you want to promote your Christmas market online. Templates are the best way to ensure eye-catching designs without taking time from your busy schedule.
Make a Facebook event page
What if there was one place online people could go to learn all about your Christmas market? Well, that’s the idea behind a Facebook event page!
With a Facebook event page, you can have a dedicated landing page on Facebook to fill with all the details of your Christmas market for anyone to check out. Best of all, Facebook is the most popular social media platform in the world with over 3 billion users, so you know most people will be able to access it!
If people have questions, they can comment on your Facebook event page, allowing you to personally answer them all. You can even invite people to your Christmas market directly on the platform. A Facebook event page is a must-have whenever you’re putting on an event.
Run some social media ads
The problem with social media is that only your followers see your posts organically. But you want more than just your followers to show up to your Christmas market. To expand your reach, try taking out some social media ads.
With social media ads, you pay the platform to promote your content to an audience of your choice. You can choose target demographics like age, gender, location, and even interests to reach people you know will be interested in your Christmas market.
The best part is that you can choose how much you want to pay, so it’s easy to stay on budget. You can easily get thousands of views for your Christmas market promotions for just a few dollars per day.
Optimize your website
Facebook event pages are great, but what if (on the off chance) someone doesn’t use Facebook? Having a dedicated website for your Christmas market is a great idea to give people all the information they could possibly need to attend.
Fill your website with all the crucial details, including:
- Date and time
- Location
- Entry fee (if applicable)
- Vendor list
- Contact information for questions
The more information someone has about your Christmas market, the more confident they’ll be to attend. Plus, who could resist all the fun stuff that’s going to be there!?
Harness the power of email marketing
Email marketing might be one of the oldest forms of internet communication, but it’s still extremely powerful in the modern marketing world. In fact, the average marketing email returns an incredible $36 for every $1 spent!
Throughout the year, collect as many email addresses as you can for your database (with consent, of course). As the holiday season approaches, start sending regular emails reminding everyone about your Christmas market. Most marketing professionals suggest sending between two and four emails per month to keep your event top of mind without annoying everyone into unsubscribing.
Once your Christmas market is over for the year, you still have all those email addresses in your contact database for next year. Plus, you have the entire year to collect new ones! Email marketing really is the gift that keeps on giving.
Make this year’s Christmas market the best yet
Everyone uses the internet. That’s why it’s such a good place to market your upcoming Christmas market! As soon as Thanksgiving hits and people are starting to think about Christmas, make plenty of high-quality graphics using templates, create a Facebook event page, run some social media ads, optimize your event website, and start sending plenty of emails to promote your Christmas market.
By the time your event rolls around, everyone in the area will know about your Christmas market and won’t be able to resist attending!